This marketing approach is brilliantly suited for a home invasion narrative, skillfully immersing viewers into the tense atmosphere experienced by the film’s characters as they face the threat of menacing intruders. “The Strangers: Chapter 1” masterfully harnesses the unsettling capabilities of commonplace technology, transforming the familiar into a conduit for cinematic fright. By incorporating Ring Doorbell footage, the film’s promotional campaign provides a haunting preview of the intrusion of filmic horror into our private lives, merging the boundaries between on-screen fear and real-world vulnerability.
The promotion involves a video, initially live-streamed on the movie’s Instagram page, capturing a haunting scenario where the film’s villainous trio emerges from seclusion and approaches a seemingly ordinary house, culminating in a direct and unsettling confrontation with the viewer through the Ring camera lens.
Check it out below.
Featuring stars like Madelaine Petsch from “Riverdale” and Froy Gutierrez of “Cruel Summer” fame, “The Strangers: Chapter 1” kicks off a horror trilogy that throws a young couple into a total nightmare scenario. It’s giving the same vibes that made the OG 2008 “The Strangers” movie a cult hit.
The way they’re hyping up “The Strangers: Chapter 1” is seriously next-level. We’re talking about a whole new way of freaking out fans by using everything from those weirdly unsettling pop-up actors in public spots, like the Seattle ECCC event, to spooky social media posts and live streams. It’s all about making it feel like the scary stuff from the movie could legit happen in real life, pushing the scare factor way up.
Set to drop on May 17, 2024, “The Strangers: Chapter 1” is shaping up to be one of the most anticipated horror movies of the year. But it’s not just about the movie itself—the whole marketing game around it has been on point, grabbing attention and getting people seriously spooked. In a world where horror movies are constantly trying to find new ways to get under our skin, “The Strangers: Chapter 1” stands out by making tech and the real world part of the scare, turning the whole thing into way more than just a movie night. It’s all about crafting an experience that’ll stick with you, making it a must-watch for anyone who’s into getting a good scare.